Coca Cola: “Research shows that by age 3 to 4, children understand that it is better to be white.”
Do not let them scramble our children’s minds the way they did to the adults this past year. This isn’t about us, you see. It’s about the children and the next generation. They know this and we know this.
You read these statements and start shuffling through your morals and experiences. You start weighing what makes you a good person, or bad. The programming has you seeking recognition and acceptance, wherever you can lay yours hands on it.
But children? They are innocent, minds fresh and clear. They don’t have a lifetime of factors to shuffle through. They don’t have an inflated ego running off of pride and greed. These statements will shape them exactly the way they read. Are you okay with that? If you are, is it about you or about them?
Think on that before you go around pouring the foundation for this hateful and dividing normalization of hierarchy through color. But then again, if you think a billion dollar franchise, that relies on a flavor that doesn’t exist in nature, and hinders the health of our people in every possible way imaginable, maybe you need more help from your children than they do from you right now. Why are we looking up to the people at the top for our mission to get everyone eye level? Are you tired of looking up yet? Look people in the eyes, connect with them. We are the strength, together.